Introduction:
When we think of Internet related services, the McClair Team thinks about Website Design and Development, Social Media Marketing (SMM), and Search Engine Optimization (SEO). Each of these topics stands on its own. In practice, however, each of these affects the other. A great website can incorporate FaceBook and Twitter for instance, as well as emphasize the head words and tail words that make the website organically searchable.
Website Design and Development:
A solid website design adheres to industry standards and best practices. The McClair Team utilizes WordPress as a basis for their website designs. There are literally hundreds of WordPress templates. WordPress is an industry standard and it runs on any server.
Social Media Marketing:
Social Media Marketing makes use of tools on the market such as Facebook and Twitter. These tools can be utilized to communicate what you and your business are up to. The information you share needs to be informative and fun. Further, these tools can be utilized within the website to keep the content constantly fresh. You can also allow your user community to share their thoughts on your website. This, again, keeps the website content fresh.
Search Engine Optimization:
McClair Computer Solutions designs websites that adhere to and take advantage of best practices. Our goal is to make you and your product searchable and findable. We utilize tools to develop head words and tail words that make your pages findable.
If you already have a website, we will perform an Assessment to determine if changes need to be made.
The Process:
Our process involves sitting down with you to determine what you are trying to sell; a product, a service, etc. We ask questions to understand what drives you, what’s important, what makes you better than the competitor. Then, we design a website reflecting that information.
If it’s Social Media Marketing that you are interested in, the McClair Team will sit down with you to formulate a plan. SMM can be a daunting task. But, when you have a plan, it’s easy. The plan will include concrete details; when you are going to communicate, what you are going to communicate, and what medium you are going to use!
If increased organic searching is driving you, McClair will sit down with you to understand how you think your user community finds you. We also find out who your competitor’s are and what keywords they are using. We utilize tools to find the best search words possible.
Past Projects:
McClair Computer Solutions has designed and developed dozens of websites.
For a Leather Craftsman, we designed a website to sell gun slings. This e-commerce website can be found at: HuntSling.com
For a Real Estate Agent in Deep Creek Lake, we designed a website to sell him! We produced and edited all the videos for this website. This website can be found at: Jon Bell’s Real Estate Website
For a Mortgage Broker, the McClair Team created a Twitter presence utilizing all the border and background space to really create a custom presence.
See their Twitter space at: Twitter for Patriot NTNL
Contact us now…We can help you…